- Cisco's collaboration offerings are more focused than traditional software-based collaboration technologies on networking and unified communications (UC) needs.
- Cisco's unified communications and collaboration (UCC) is still developing, with Quad as its future foundation.
- Cisco will adopt Android for all its enterprise-class telephony and virtualization terminals. The company will incorporate video in all enterprise endpoint devices, while increasingly targeting video as an infrastructure play.
- Cisco will drive Unified Communications Manager (UCM) as a single management architecture across all Cisco endpoint devices, and will use it as a platform for delivering future related services.
- Existing Cisco call center customers should investigate Cisco's SocialMiner, which monitors social networks to improve customer service.
- Cisco can be considered a strong supplier of UC individual components, especially when broad-based voice and/or video capability is required. It has more-selective solutions for UCC, but full, end-to-end UCC solutions await further product availability.
Cisco's Key Messages:
The event highlighted these key messages:
- Cisco is aiming at a new collaboration experience, enabling people to work together naturally — anywhere, on any device, with any content.
- Pervasive video is a major market transition in which Cisco plans to be a major provider of hardware and software. Cisco believes that video as the next step beyond voice will greatly improve the quality of human interaction.
- Cisco's Virtualization Experience Infrastructure (VXI) is the company's architectural approach to another market transition to more easily and quickly deliver the benefits of virtual desktop computing models without sacrificing the rich media experiences that users require during collaboration. We elaborate on VXI in "Vendor Focus: Cisco's VXI Solution and Endpoint Device Strategy."