Want to increase your email response rate? Stop focusing on selling. Stop talking about your product, your company and what's in it for you.
How many "I's" did you use in your last prospecting email?
Was your email just one long paragraph with 7-plus sentences? (Did it look like a huge block of text that someone was just dying to read?)
How many bullet points did you have of product feature vomit?
With email marketing, your goal is ENGAGEMENT not selling. Your primary goal is to get the prospect engaged to take action and respond to your email. Your second goal is to book an appointment. After that, it's Sales 101. (Reminder, focus on the prospect not YOU!)
Follow these tips and you'll see a increase in your email response rate.
Quick Email Tips:
- Keep your email SHORT and sweet (Would you want to read a long email that came from someone you did not know? Also, long emails never get read in the Mobile world we live in, think iPhone, Blackberries, Droids and what you can fit in on the screen.)
- Use BULLETED lists and INDENT them (This creates a pattern shift and eyeballs naturally focus on the new indented content, hence, gets read.)
- Keep paragraphs 1-2 sentences long (Anything longer, the reader will "get to it later," and might even conveniently never get back to you.)
- Use KEYWORDS that pertain to the prospect's world: product names, industry buzzwords, related business news, people he/she might know that you can find via their Linkedin.com connections.
- End the email with a short question.
- Include your contact info along with links to your Linkedin.com profile, your Twitter account, your blog, your Facebook page, etc.
- No response on your first attempt, resend another email by FORWARDING the original email with another short and sweet email. Continue to do this up to 3-4 times!
- Follow up with a phone call. Your call will no longer be "cold" since you have emailed a few times by now. A mental connection between your name and emails will be created by the prospect when you call. Don't be surprised if you get an apology from the prospect for not getting back to you sooner. It happens to me all the time.
Can we chat today or tomorrow?
Wanted to share some creative ideas with you about (THEIR PRODUCT NAME).
[YOUR NAME and CONTACT INFO with SOCIAL PROFILE LINKS]
*** If you really want your email to stand out, be bold, and include your portrait to put a face to the name.
More email examples to come. Just click on "like" on Facebook and share your successes.