Best Global Brands

Cisco ranked #14 in a "Best Global Brands" survey conducted by Interbrand and BusinessWeek.

In the survey a brand must derive at least 1/3 of its earnings from outside its home country, be recognizable beyond its base of customers, and have publically available marketing and financial data. (These criteria eliminated most telecoms and private companies.)

2009 Top 10 Rankings:

1. Coca-Cola
2. IBM
3. Microsoft
4. Nokia
5. McDonald's
6. Google
7. Toyota
8. Intel
9. Disney

Other notable high tech companies:

• 11 HP
• 19 Samsung
• 20 Apple
• 24 Oracle
• 27 SAP
• 35 Dell

Cisco ranked # 17 in last year's survey.