The introduction of innovative new form factors, software infrastructure and cloud services is reshaping enterprise video collaboration. The following vendors offer potential for greater reach, scale and interoperability while addressing the most critical video use cases.
Group video systems primarily serve the need for high-quality video interaction across a range of meeting room sizes. In addition to one or more screens of video, these systems allow for content sharing, as well as integration with unified communications (UC) platforms. As participants join meetings from outside the conference room, these systems also accommodate desktop and mobile endpoint add-on while providing continuity of experience. Given the sizable installed base of standards-based video, these systems also allow for interoperability with standards-based endpoints, including Session Initiation Protocol (SIP) and H.323. The elements of the group video systems evaluated as part of this document include the following.
Dedicated Room Systems: At the high end of the group video market are immersive form factors, often costing more than $100,000 per system. These are dedicated systems that include furniture, lighting and integrated audio, deployed in rooms purpose-built for video meetings. Customer interest in this segment has declined as enterprises seek more affordable and more flexible solutions. New entries in this category have focused on free-standing form factors that include display, camera technology and audio along with an integrated codec. Free-standing form factors can be more readily deployed and can be repurposed in other rooms as needs change. Devices in this category have primary use cases based on group video interaction.
Modular Room Systems: These systems allow flexible deployment of codecs, displays and peripherals in a manner that can accommodate a variety of room configurations. Enterprises often couple the services of an audiovisual (AV) integrator as part of room design and automation to optimize the solution, especially in larger rooms. This category includes "soft room endpoints" where video/audio encoding and decoding are implemented in software. This category does not include AV "aggregation devices" that do not encode or decode video.
Personal Video Endpoints: Accommodating individual video participants in group meetings is an essential component of the video portfolio. These solutions can range from soft clients for desktop and mobile devices to self-contained desktop video appliances that offer very high quality audio and video. Emphasis in this segment is on interoperability with group and immersive systems.
Video Infrastructure: Available as dedicated chassis hardware or as software instances, video infrastructure facilitates both multipoint conferencing among a vendor's own endpoint portfolio, as well as interoperability with other standards-based video endpoints, including SIP and H.323 systems. Interoperability includes transcoding of media, as well as interworking of signaling to facilitate point-point and multipoint calling. Vendors may also offer this capability as a service or through relationships with partners.
Gartner's ratings are based primarily on interactions with vendors and Gartner clients that have engaged vendors in the sales cycle and can provide insight into a range of group video system sales practices, features, capabilities, implementation experience and overall end-user satisfaction.
We considered several important factors when rating the group video system vendors listed in this Magic Quadrant:
- Clearly demonstrated market traction with large enterprise customers
- Product quality, especially in dedicated room systems and modular room systems
- Product range, including the ability to span from large dedicated video rooms to personal and mobile endpoints
- Ability to directly facilitate reach and interoperability, including different signaling, endpoint types, video codecs and network transport
- The range, quality and innovation of content sharing tools available with the product
- Innovation in endpoint design and user experience
- The availability and functionality of tools to provision and manage endpoints and infrastructure
Source: Gartner (July 2015)
Avaya has rounded out its endpoint portfolio, introducing several additional group video options. The flagship XT7100 supports International Telecommunication Union standard H.265 (High Efficiency Video Coding) for additional bandwidth efficiency, and it can deliver video in the 1080p60 format. The XT7100 can also be optioned with an integral four-way or nine-way multipoint control unit (MCU). It has also introduced the XT4300, a more affordable system that supports H.264 High Profile, as well as the option of a four-way built-in MCU. These new introductions, as well as the H175 "huddle room" form factor allow Avaya to meet room requirements ranging from personal to telepresence. For customers that desire a video as a service (VaaS) option, Avaya now offers AvayaLive Video directly to enterprises, as well as Avaya VaaS through a growing set of channel partners. Without significant anchor presence in enterprise conference room or supporting infrastructure, it will need to defend its value proposition against a growing list of alternatives. Continued leveraging of its UC assets and Avaya Aura Conferencing will be critical to pulling through more video endpoints in the future. Enterprises should consider Avaya for all videoconferencing use cases, especially those enterprises that are focused on desktop and mobile video.
- Avaya has demonstrated high scale via its Scopia Desktop deployments, which can meet the growing demands for ad hoc enterprise video calling and conferencing.
- It has made several important improvements in ease of use, including sonic pairing, better integration with Exchange calendaring and scheduling, and improved moderator controls for conferences.
- Its roadmap now has a clear vision for how it expects to simplify video integration across its existing clients and platforms.
- Avaya has a long list of large Scopia Desktop clients, but it has not demonstrated the consistent ability to displace other suppliers of room endpoints and infrastructure in enterprise accounts.
- It does not provide native support in its endpoint portfolio for Microsoft Lync codecs, and lacks support for Lync in AvayaLive Video, its current VaaS offer.
- Unlike leading competitors in this document, its reference customers have not added significant room system capacity in the past year, and they project even less organic growth in room systems for the next 12 months.
Cisco remains an established leader in the group video systems market, with a comprehensive set of video endpoints, infrastructure and enabling services. It has continued to simplify its endpoint portfolio down to a clear and differentiated set of devices, with form factors now available for virtually any meeting space. At the high end of the endpoint portfolio, Cisco has introduced the three-screen IX5000 Series for enterprises requiring a premium immersive experience. This evolution of the videoconferencing portfolio now supports H.265 encoding for greater bandwidth efficiency and requires less room remediation than previous generations of multiscreen telepresence systems. Cisco has also added options for large, free-standing systems by introducing the MX800 Dual, which includes two 70-inch displays and active speaker tracking. Enterprises have embraced the MX series form factors because they are relatively easy to deploy and repurpose as needs change.
Cisco continues to offer infrastructure to support multiparty conferencing and interoperability, available in appliance and virtualized instances to foster scale. At the same time, it has recognized the urgency to provide video interoperability in the cloud, as well. Its initial foray in this area is Collaboration Meeting Rooms (CMR) Cloud, which permits WebEx users to add standards-based room systems, as well as Microsoft Lync 2010 and 2013 clients into multiparty video meetings. Enterprises can also elect to deploy Cisco Expressway to create their own interoperable video border, or choose to register a more limited set of trusted endpoints by deploying Video Communication Server (VCS). Enterprises of all sizes should consider Cisco for all of their group video requirements.
- Cisco continues to demonstrate market traction with enterprise deployments exceeding 5,000 room systems, including single and multiscreen devices.
- Collaboration Meeting Rooms (CMR) leverages Cisco's considerable market presence in Web and multiparty conferencing and expands interoperability options at scale.
- Cisco offers a comprehensive endpoint portfolio with clear, device-specific value propositions and consistent industrial design and user experiences.
- Gartner clients consistently describe Cisco to be a premium-priced alternative for room video and are considering alternative vendors and approaches, especially for smaller rooms.
- While it has introduced more-scalable virtualized infrastructure, its video infrastructure portfolio faces a growing threat from VaaS and providers focused on video infrastructure.
- Cisco still has elements of its broader video portfolio, including Spark, that do not currently interoperate with its room systems.
Huawei continues to gain traction in group video systems, reporting an increase of 17% in endpoint revenue in a largely flat market. Revenue is highly concentrated in its Asia/Pacific home market, with a smaller complement of video system revenue from EMEA. While it has continued to invest across the endpoint portfolio, the majority of its endpoint revenue is from single-codec systems. Its new TX50 extends its TX series of modular endpoints, which include integrated Wi-Fi support and built-in MCU capacity for local conferencing. It has also introduced a new executive endpoint, the DP300, a 27-inch touchscreen device that also includes an integral MCU. Huawei has options for multiscreen immersive video including the TP3206-55 and TP3106-70 models, as well as a video wall form factor it calls Max Presence. While it is pushing hard for 4K support in endpoints and infrastructure, enterprises remain reluctant to embrace the incremental network capacity required for 4K transmission. Huawei's emphasis on developing a 4K pan/tilt/zoom (PTZ) camera is also a bit misplaced, as enterprises continue to demonstrate a clear preference for multicamera approaches with software driving the video layout and speaker transitions.
Huawei continues to add to its existing set of chassis-based MCUs with the VP9660. The largest capacity MCU from Huawei to date, it can support 1080p60 video signals, and it supports its TP and RP series telepresence systems, TE series endpoints and its TE series soft client. Video border proxy is provided by the Switch Center. Enterprises in Asia/Pacific and EMEA should consider Huawei for video endpoints and room video infrastructure.
- Huawei has dedicated endpoint designs for vertical markets including healthcare, and a broad range of endpoint designs to fit most applications.
- Huawei has been a proponent of H.265 video coding for bandwidth efficiency and continues to add H.265 support for new endpoints and infrastructure.
- Huawei now has video client support for Mac OS X, iOS, Android and Windows 8 desktops.
- Huawei's does not currently offer an enterprise-class option for a software MCU, making high-scale video deployments expensive to support due to the cost per port of MCU capacity.
- Huawei has no meaningful market presence in North America, a region that remains an anchor for many regional and global video sourcing decisions.
- Huawei does not have a cloud option for infrastructure, relying primarily on third parties hosting their video infrastructure.
A division of Logitech, Lifesize has made significant progress in transitioning to a cloud-first market approach. Unlike vendors that focus purely on cloud services or stand-alone endpoints, Lifesize has an integrated approach that includes cloud-native endpoints designed to leverage the capabilities of its virtual meeting rooms. The combination of Lifesize Cloud and its Icon series endpoints allows simplified endpoint registration, seamless software updates and a directory structure that simplifies intracompany calling. This is particularly important, since over 80% of enterprise room video calls are still point-to-point. Its cloud service is available in over 100 countries and continues to demonstrate customer traction in key verticals. While Lifesize still offers traditional endpoints and infrastructure, these elements of the portfolio have not demonstrated the ability to displace existing enterprise video infrastructure. Gartner clients continue to evaluate Lifesize as a potential supplier, but its business model will increasingly place it in direct competition with "bring your own" video approaches that consist of commodity endpoints and unbundled VaaS services. Enterprises focused on affordable and easy-to-deploy room video should consider Lifesize cloud and its portfolio of endpoints.
- As the group video market shifts to more-affordable endpoints paired with cloud services, Lifesize is well-positioned to exploit this transition.
- Its cloud platform focuses on more than just software video infrastructure, leveraging partners for highly available global connectivity that is essential to repeatable performance and scale.
- Lifesize gets high marks from reference clients when it comes to support service and engineering responsiveness and flexibility.
- Apart from a few targeted verticals, Lifesize has not demonstrated the ability to penetrate existing large-enterprise video deployments and displace competitors.
- Its transition to cloud services and cloud-native endpoints is strategic, but it faces a rapidly growing set of alternative approaches in this segment, including VaaS coupled with third-party AV peripherals.
- Lifesize's emphasis on developing and promoting its cloud offer may compete with the ongoing development and support of its room-based endpoint products.
As the second-largest provider of group video infrastructure and endpoints globally, Polycom employs an extensive ecosystem of channel partners for sales and platform deployment. Its range of group systems supports small to large conference room environments and includes the RealPresence Group Series for video and content sharing up to 1080p60. It is also a close partner with Microsoft, offering over 40 solutions that integrate with Microsoft Lync/Skype for Business, including the purpose-built video room solutions (CX series). In addition, Polycom's RealConnect product enables Lync 2013 users to schedule and join calls with disparate video endpoints through the familiar Lync workflow and interface.
Polycom continues to leverage a sizable installed base for customer mind share with solutions that integrate into heterogeneous environments, but faces potential infrastructure headwinds as more Microsoft Lync customers transition to the cloud. It will not be an exclusive provider of Skype for Business endpoints and may see declining endpoint average revenue per unit as new competitors are introduced. Enterprises of all sizes should consider Polycom for all of their group video requirements, especially when integrating with a Microsoft UC deployment.
- Polycom supports and/or offers a broad range of video endpoint form factors, from mobile to telepresence. This support covers a wide range of collaboration use cases and environments.
- Polycom's established track record of group video system experience has resulted in relationships with many enterprise UC and video stakeholders. This gives the company both market presence and influence over new video-based investments.
- With a growing portfolio of Microsoft Lync/Skype for Business-based video solutions, Polycom enjoys the best integration and interoperability with the share leader in unified communications and collaboration (UCC) platforms. This relationship and broad interoperability pulls Polycom forward into more sales opportunities than it would have otherwise.
- Clients often associate Polycom with older, unmanaged endpoints and legacy video experiences that represent video systems too difficult to use. Reluctance by users to actually utilize Polycom group systems because of this perception dampens refreshment of Polycom equipment.
- Polycom has realigned and evolved its cloud strategy, but lacks sufficient enterprise traction as a provider of cloud-based video infrastructure. This is evident even in strategic relationships, where Polycom does not supply video infrastructure to the Microsoft cloud.
- Clients indicate that they will increasingly look toward the UCC vendors as a one-stop shop for visual collaboration. Since Polycom is not a UCC anchor vendor, this preference may limit some opportunity to attach video to UCC.
Smart manufactures Lync Room Systems, endpoints that are purpose-built to add conference room video capabilities to existing Lync and now Skype for Business environments. The endpoint portfolio has been extended in the past year to include six different single- and dual-screen versions, using 55-, 65- and 84-inch displays. Smart continues to iterate its display technology, focusing on higher-resolution (4K) displays, energy efficiency and ease of installation. While capable of interoperating with standards-based room video, the systems are ideally suited for greenfield deployments or complete replacement of legacy room video. Smart differentiates itself with sophisticated capabilities for "inking" documents in native file formats, allowing multiple users to simultaneously mark up documents. Enterprises with established Microsoft UC deployments, as well as those enterprises focused on high levels of content interaction along with video, should consider the full portfolio of Smart room systems.
- Smart has added an "extra large" form factor that, while not immersive, satisfies the requirements of most large conference rooms that may have customized audio and PTZ cameras.
- Gartner clients report that Smart endpoints are straightforward to deploy, even if they do not have extensive room AV or videoconferencing experience.
- Smart has added readiness assessments, improved reporting and monitoring services to its solution portfolio to better address the endpoint life cycle.
- Smart does not provide an infrastructure solution, relying instead on the Microsoft AV MCU or third-party service providers for interoperability with standards-based room systems.
- Smart has added a smaller single-screen form factor to its portfolio, but it still lacks an affordable endpoint solution purpose-built for huddle rooms.
- The Lync Room System approach has gained market traction in verticals like financial services and oil and gas, but still significantly trails the market leaders in endpoint volumes across all key enterprise verticals.
Privately held, Vidyo has been a disruptive force in enterprise videoconferencing by providing a software-based approach that limits the need for transcoding and associated infrastructure. This removes a common cost constraint for scaling enterprise video and allows upgrades like new codecs without shipping new hardware. Room-based conferencing can be realized using the VidyoRoom SE running on off-the-shelf hardware and customer-supplied peripherals. For those enterprises that prefer appliances, Vidyo offers the VidyoRoom HD-40, VidyoRoom HD-100 and VidyoRoom HD-230. Those enterprises that require a customizable and more immersive experience for dedicated video rooms can opt for VidyoPanorama, which can support up to six screens at 1080p60.
Vidyo does not require any transcoding in its core solution, but it has the ability to gateway calls to other standards-based environments without requiring clients to deploy local infrastructure. In addition, Vidyo has been one of the few providers capable of interoperating with Google Hangouts, with support for VP8 and planned support for VP9. Enterprises of all sizes should consider Vidyo, especially those environments focused on high scale and personal video solutions.
- Enterprises that have deployed Vidyo's solution report significantly higher utilization (20%) as compared with utilization of legacy environments (5% to 10%).
- Gartner clients have been more willing to consider Vidyo to augment existing infrastructure deployments and introduce greater scale for personal and off-net video calling.
- Vidyo has simplified its pricing structure to a concurrent licensing model that simplifies sizing and budgeting for new implementations.
- Vidyo has grown its base of channel partners, but it lacks a sufficient number of global partners capable of hosting and distributing its solution.
- Vidyo is gaining momentum overlaying its solution in existing enterprise videoconferencing deployments, but it has not demonstrated the ability to regularly displace incumbent providers like Cisco and Polycom.
- Gartner clients report that they consider Vidyo's modular approach to room systems to be challenging for remote regions that have limited AV and IT support.
ZTE has been quietly gaining ground in the group video endpoint market both in its home region, where it shipped nearly 50,000 units in 2014, and in EMEA, where it added another 13,000 units last year. It has correspondingly little traction in North, Central and South America, which account for less than 5% of its shipments. ZTE has a full line of endpoints, ranging from three-screen telepresence systems like the TPS 330 down to modular and affordable small-room systems like the ET701. Newer endpoints in the portfolio include 1080p60 encode and decode, as well as support for both H.264 High Profile and H.265. These endpoints also support both SIP and TIP protocols, improving interoperability with Cisco endpoints and other standards-based systems.
ZTE offers a high-capacity chassis-based MCU, as well as a smaller self-contained appliance. The videoconference servers support legacy H.320 and H.323, as well as SIP-based endpoints. Video codecs supported include H.264 High Profile, and the servers are capable of continuous-presence layouts at 1080p30 and 720p60. Support for H.460 firewall traversal is also provided, complementing the stand-alone firewall traversal unit, the FTS1000. Although ZTE announced a partnership with StarLeaf in 2014 for a hosted service to small businesses, the offer is still primarily targeted in its home region. Enterprises in Asia/Pacific and EMEA should consider ZTE for room endpoints and infrastructure.
- ZTE has a viable endpoint portfolio for most mainstream room conferencing applications, with available AV peripherals and modular codecs for clients that rely on integrators for customization.
- ZTE is introducing endpoints with integrated gateway options, allowing connectivity to Skype and Google endpoints without a service provider.
- Support for H.265 in its current range of codecs will offer greater bandwidth efficiency, especially for point-to-point calling.
- ZTE does not have its own software-based MCU platform, limiting the ability of enterprises to scale virtual meeting room deployments.
- ZTE has limited market traction outside its home region of Asia/Pacific and reported less than 1,000 units sold in North America in 2014.
- ZTE trails its direct competitors in developing, productizing and selling cloud-based video infrastructure and also lags competitors in cultivating channel partners for its solutions.
We review and adjust our inclusion criteria for Magic Quadrants and MarketScopes as markets change. As a result of these adjustments, the mix of vendors in any Magic Quadrant or MarketScope may change over time. A vendor's appearance in a Magic Quadrant or MarketScope one year and not the next does not necessarily indicate that we have changed our opinion of that vendor. It may be a reflection of a change in the market and, therefore, changed evaluation criteria, or of a change of focus by that vendor.
ZTE has been added since the publication of the MarketScope for Group Video Systems, 2014.
No vendors have been dropped since the publication of the MarketScope for Group Video Systems, 2014.
Inclusion Criteria are used to determine which vendors will be covered in this research.
To be considered for this Magic Quadrant, vendors must:
- Have generally available commercial offers for dedicated or modular room systems, and personal video endpoints capable of satisfying enterprise use cases, including large conference rooms.
- Provide suitable customer references that validate enterprise-scale deployments combining video endpoints and video infrastructure. This research focuses primarily on the large and very large enterprise market (vendors primarily focused on SMBs are not included).
- Offer group video systems in multiple global market regions, including North America, Europe and Asia.
- Provide market visibility as evidenced by having realized more than $10 million in direct video endpoint revenue in 2014.
This Magic Quadrant focuses on a systems approach by the vendor. The document does not evaluate stand-alone AV peripherals or audio/video aggregation appliances that do not perform video encoding and decoding. While having a choice of managed service and support offerings is important, managed services are not considered part of the inclusion criteria and are not considered for the ratings.
Gartner analysts evaluate providers on the quality and efficacy of the processes, systems, methods or procedures that enable IT provider performance to be competitive, efficient and effective, and to positively impact revenue, retention and reputation. Ultimately, providers are judged on their ability and success in capitalizing on their vision.
Evaluation criteria for Ability to Execute are as follows:
- Product/Service — Group video system products offered by the vendor that compete in/serve the defined market. This includes current product/service capabilities, quality, feature sets and skills, whether offered natively or through OEM agreements/partnerships as defined in the market definition and detailed in the subcriteria.
- Overall Viability (Business Unit, Financial, Strategy, Organization): Financials — The overall organization's financial health, the financial and practical success of the business unit and the likelihood of the individual business unit to continue investing in the product, offering the product and advancing the state of the art within the organization's portfolio of products.
- Sales Execution/Pricing — The vendor's capabilities in all presales activities and the structure that supports them. This includes deal management, pricing and negotiation, presales support and the overall effectiveness of the sales channel.
- Market Responsiveness and Track Record — Ability to respond, change direction, be flexible and achieve competitive success as opportunities develop, competitors act, customer needs evolve and market dynamics change. This criterion also considers the vendor's history of responsiveness.
- Marketing Execution — The clarity, quality, creativity and efficacy of programs designed to deliver the organization's message in order to influence the market, promote the brand and business, increase awareness of the products and establish a positive identification with the product/brand and organization in the minds of buyers. The efficacy and impact of marketing execution should be evidenced in Gartner client inquiry.
- Customer Experience — Relationships, products and services/programs that enable clients to be successful with the products evaluated. Specifically, this includes the ways customers receive technical support or account support. This can also include ancillary tools, customer support programs (and the quality thereof), availability of user groups, and service-level agreements. In this category, Gartner client feedback on implementation, ease of use, support and quality of experience are all evaluated.
- Operations — The ability of the organization to meet its goals and commitments. Factors include the quality of the organizational structure, including skills, experiences, programs, systems and other vehicles that enable the organization to operate effectively and efficiently on an ongoing basis.
The weightings applied to these criteria are shown in Table 1.
Source: Gartner (July 2015)
Gartner analysts evaluate providers on their ability to convincingly articulate logical statements about current and future market direction, innovation, customer needs and competitive forces and how well they map to the Gartner position. Ultimately, providers are rated on their understanding of how market forces can be exploited to create opportunity for the provider.
Evaluation criteria for Completeness of Vision are as follows:
- Market Understanding — Ability of the vendor to understand AV buyers' needs and translate these needs into products and services. Leading vendors demonstrate the ability to anticipate new form factors, features and points of integration as a result of understanding the AV buyer and the intersection of the group video systems with the broader context of unified communications.
- Marketing Strategy — A clear, differentiated set of messages consistently communicated throughout the organization and externalized through the website, advertising, customer programs, and positioning statements. This value proposition for endpoints and infrastructure should resonate with AV influencers and decision makers.
- Sales Strategy — The strategy for selling endpoints and infrastructure that uses the appropriate network of direct and indirect sales, marketing, service, and communication affiliates that extend the scope and depth of market reach, skills, expertise, technologies, services and the customer base. The size, quality and effectiveness of channel partners is evaluated as a key part of this criterion.
- Offering (Product) Strategy — A vendor's approach to product development of endpoints and infrastructure that emphasizes differentiation, functionality and feature set as they map to current and future requirements. The extent to which a vendor portfolio can meet a broad range of use cases and interoperate with the unified communications ecosystem is evaluated.
- Business Model — The soundness and logic of a vendor's underlying business proposition.
- Vertical/Industry Strategy — The vendor's strategy to direct resources, skills and offerings to meet the specific needs of individual market segments, including verticals. Examples include specific endpoint form factors for industrial or healthcare applications.
- Innovation — Includes innovation specific to solution architecture, video and audio encoding, content sharing, camera technology, and audio processing.
- Geographic Strategy — The vendor's strategy to direct resources, skills and offerings to meet the specific needs of geographies outside the "home" or native geography, either directly or through partners, channels and subsidiaries, as appropriate for that geography and market.
The weightings applied to these criteria are shown in Table 2
Source: Gartner (July 2015)
Leaders demonstrate a clear vision for how the group video system market is evolving and are capable of defining and anticipating trends like lightweight endpoints, software infrastructure, VaaS and UC integration. Leaders also demonstrate strong market traction with enterprise customers that are successfully deploying their solutions to organically grow existing video deployments, replace legacy vendor solutions or address new use cases for enterprise video.
Challengers are focused on a more traditional portfolio of endpoints and infrastructure and demonstrate high levels of market traction across all regions for these solutions. While having a broad portfolio of endpoints and infrastructure, they trail leading vendors in anticipating and productizing solutions for points of inflection in the market, including lightweight endpoints, software infrastructure, VaaS and UC integration.
Visionaries have a clear vision for the evolution of the group video system market and are capable of defining and anticipating market trends like lightweight endpoints, software infrastructure, VaaS and UC integration. While they have visionary solutions in the market, these solutions may not have the demonstrated market traction of leading solutions, often as a result of addressing a more narrow set of use cases, customer sizes or verticals.
Niche Players have an established portfolio of endpoints and infrastructure that is capable of satisfying a broad range of enterprise use cases. Execution may vary by region, or the market traction may be more specific to only parts of the portfolio. While Niche Players are capable of responding to changes in market requirements, they typically do not lead these changes, and have more limited customer mind share than leading vendors, as evidenced by Gartner client interactions.
Enterprises defining a strategy for group video collaboration should focus on ease of use, affordability, quality, scale and points of integration. Understand that your solution will very likely need to support everything from boardroom conferencing down to video chat, making it critical to characterize your use cases and align solutions that provide the best fit. Also recognize that a significant volume of video interaction may remain inside of existing UC, as an integral component of Web conferencing, and via unsanctioned "shadow" approaches that meet line-of-business requirements at very low cost.
Focus on group video system providers that offer a broad-enough range of form factors to meet your highest priority use cases with a consistent user experience and a minimum amount of intermediate infrastructure for transcoding and interworking. When integrating to existing boardroom video deployments, consider establishing a premium tier of group video that emphasizes high resolution, dedicated private network capacity, and element management and analytics. Outside the conference room, focus on integration with existing premises-based UC or unified communications as a service (UCaaS), and anticipate the need to connect to third parties with a wide range of endpoint technologies.
The market for group video systems in the enterprise is in a state of innovation and transition. Enterprises expect solutions for the boardroom that are capable of high reliability, high availability and video performance approaching broadcast quality. Despite these high expectations, these same enterprises want to spend less on video networking, managed services and supporting infrastructure.
Outside the boardroom, the emphasis is shifting even faster to affordability and ease of use as enterprises seek to add video to a range of shared spaces without added spend for room remediation. The proliferation of smaller endpoints is also putting pressure on infrastructure costs, since substantially more infrastructure resources are usually required to accommodate ad hoc video from a larger pool of endpoints (including desktop and mobile). This infrastructure equation has increased the need for virtualized infrastructure from the suppliers, and opened the door for service providers that offer cloud-based infrastructure as a service (IaaS).